Visku is a  consulting business in the supply chain sector. I wanted to explore how a stronger visual identity could help them stand out in a space that often feels overly corporate and indistinguishable.

 

The design uses bold geometric shapes and confident typography to communicate structure, momentum, and expertise. A strong pink and navy palette was introduced to give the brand energy and presence, while still feeling credible and professional.

The speculative identity is shown across brochures and merchandise, demonstrating how Visku could present itself as a modern, memorable, and trusted mentoring brand.