by StoryLabs Creative
-5%20(1).png)
See you brand
from the outside.
Your business has grown. LUMO helps you see how clearly that progress comes across to the people you want to reach.
An evidence-led assessment of nine areas of your public brand, with a clear view of what’s working, what needs attention and where to start.
Creative insight. AI-supported analysis. StoryLabs judgement.
a clearer starting point
Know what to protect.
See what to move forward.
You know the expertise inside your business. LUMO looks at the signals people encounter outside it and turns those observations into useful decisions.
01 / Perspective
What you've built.
Recognise the strengths, credibility and character already present in your brand.
02 / Understanding
What gets in the way.
See where the story, identity or experience asks customers to work too hard.
03 / Direction
What matters next.
Focus your time and investment on a small number of evidence-led priorities.
inside your Lumo report
The picture.
The reason.
The way forward.
Start with the headline. Look closer at the nine areas. Then follow the priorities into the work that matters.
Explore an illustrative report below.
WHAT LUMO ASSESSES
Nine areas.
Three connected views.
Brand, Experience and Authority help you make sense of the findings. Open an area to see the question behind it.
THE RETHINK PROCESS
Listen. Diagnose. Define. Align.
Leadership conversations, customer evidence, market research and workshops create a shared view of the business.
We surface the ambition, assumptions and pressures shaping the brand.
01
LISTEN.
Understand leadership ambition, customer needs and business pressure.
02
DIAGNOSE.
Identify where the brand story and experience have lost clarity.
LUMO evidence, customer signals and competitor patterns show how clearly the brand is understood, recognised and chosen.
The findings turn broad concerns into focused priorities for brand, sales and marketing.
We decide who the brand is for, the value it owns, how the offer is organised and the story that makes its expertise unmistakable.
These choices give identity, experience and communication a common foundation.
03
DEFINE.
Make the strategic choices about audience, value and direction.
We translate the strategy into a practical narrative, message structure and decision framework.
Leaders, teams and partners can use it across sales, marketing, customer experience and future brand development.
04
ALIGN.
Agree the priorities and create a shared direction for action.
WHAT YOU LEAVE WITH
A strategic brief that connects brand, website and market action.
02
STRATEGIC NARRATIVE
Defines what you say.
-
Core story - how your ambition, expertise and customer value connect
-
Message hierarchy - what people need to understand first
-
Proof - the evidence that makes your story believable
-
Audience focus - who the brand needs to matter to most
-
Value proposition - the value you can credibly claim
-
Difference - why customers should choose you
01
POSITIONING
Defines the place you want to hold.
03
VISUAL IDENTITY
Defines how the strategy should look and feel.
-
Creative direction - how the strategy should look and feel
-
Design principles - direction for colour, type, imagery and tone
-
Design brief - a clear foundation for the ReFresh phase
-
Priority moments - where recognition, trust and choice are shaped
-
Experience principles - how the brand promise should be delivered
-
Friction points - what needs to improve across key touchpoints
04
CUSTOMER EXPERIENCE
Defines how it should be delivered.
-
Shared meaning - what the brand means for people inside the business
-
Brand behaviours - how it shapes everyday choices and actions
-
Alignment - how leadership, employee and customer experience connect
05
BRAND CULTURE
defines how people bring it to life.
-
Priorities - what needs to happen first
-
Roadmap - the order of work across brand, website, sales and marketing
-
Ownership - who carries each action forward
06
ACTIVATION
Defines what happens next and in
what order.
01
Look at the brand people meet.
Review the public website, content, identity and channels, alongside relevant search and AI tests.
02
Explain the judgement.
Connect each score to observations and evidence. Make the level of confidence and the limits of the assessment visible.
03
Agree the Priorities
Bring the findings into a practical conversation about what to protect, what to improve and what should happen first.
HOW THE JUDGEMENT IS MADE
Evidence first.
Human
perspective.
AI helps us examine the evidence. StoryLabs brings the brand, design and commercial judgement that gives the findings meaning.
Need a clearer starting point? Start with LUMO ↗
From insight to connection
A clear view.
A connected step.
LUMO gives you a starting point. Brand360 connects the findings to the strategy, design and market activity your business needs
-2.png)
A few useful questions