Novelli Stage School has a strong local presence and history. I explored how their identity could look if refreshed to connect more with young performers and the wider community.

I created a wordmark with movement, using a leaping dancer above the “i” to capture performance and aspiration. The idea was to design something personal to Novelli but versatile enough to work across merchandise and event materials.

In this speculative concept, the identity is shown across hoodies, jackets, and posters — demonstrating how the school could build pride and visibility while giving students branding they’d feel excited to wear.