Friends of Sutton Park is a volunteer group supporting a historic local park found in the very heart of the West Midlands. We reimagined their identity to highlight heritage and community.

The logo references the well-known cluster of trees in the park,  the undulating nature of the different terrain and  the number of lakes dotted around the park.

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The refreshed identity was mocked up across signage, maps, and volunteer materials to demonstrate how the group could present itself with greater clarity and pride.