ReThink.
Brand Strategy and Competitor Analysis
This is the strategy phase, where we define your brand foundations before any design begins. Our process starts with awareness, listening deeply to what your brand stands for, what your audience feels, and what’s often overlooked. It’s built for teams who want clarity, alignment and a stronger story to lead with.
As part of ReThink, we use our proprietary AI-powered brand authority tool, Lumo. It measures how strong your brand really is today across six dimensions, from identity to storytelling. Lumo helps us focus effort where it matters most.
See your brand the way your customers do.
Lumo is our proprietary AI-powered tool that measures your brand strength across six dimensions:
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Identity & Positioning – clarity of story and consistency
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Website & UX – first impressions online
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Content & Credibility – does your content build trust?
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Storytelling & Emotion – human connection and resonance
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Differentiation – do customers know what sets you apart?
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Leadership Visibility – credibility of the people behind the brand
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