Concept identity for a SaaS collaboration tool. The goal was to design a more human feel than typical B2B software and be easy to recognise in a crowded category.

I designed a geometric heart-loop mark built from two interlocking shapes to suggest connection and momentum. Paired it with an open, rounded wordmark and a purple-led palette with calm tints and a bright accent for states. Extended the system into UI elements (buttons, cards, avatars) and simple motion where the loop draws itself.

We ended up with a product-ready identity shown across app screens, onboarding, and marketing assets. It demonstrates how a collaboration platform can signal empathy and reliability while staying clean, scalable, and practical to use day to day.