by StoryLabs Creative
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See your brand
from the outside.
Your business has grown. LUMO helps you see how clearly that progress comes across to the people you want to reach.
An evidence-led assessment of nine areas of your public brand, with a clear view of what’s working, what needs attention and where to start.
Creative insight. AI-supported analysis. StoryLabs judgement.
a clearer starting point
Know what
to protect.
See what to move forward.
You know the expertise inside your business. LUMO looks at the signals people encounter outside it and turns those observations into useful decisions.
01 / Perspective
What you've
built.
Recognise the strengths, credibility and character already present in your brand.
02 / Understanding
What gets in
the way.
See where the story, identity or experience asks customers to work too hard.
03 / Direction
What matters
next.
Focus your time and investment on a small number of evidence-led priorities.
inside your Lumo report
The picture.
The reason.
The way forward.
Start with the headline. Look closer at the nine areas. Then follow the priorities into the work that matters.
Explore an illustrative report below.
WHAT LUMO ASSESSES
Nine areas.
Three connected views.
Brand, Experience and Authority help you make sense of the findings. Open an area to see the question behind it.
02
Explain the judgement.
Connect each score to observations and evidence. Make the level of confidence and the limits of the assessment visible.
01
Look at the brand people meet.
Review the public website, content, identity and channels, alongside relevant search and AI tests.
03
Agree the Priorities
Bring the findings into a practical conversation about what to protect, what to improve and what should happen first.
HOW THE JUDGEMENT IS MADE
Evidence first.
Human
perspective.
AI helps us examine the evidence. StoryLabs brings the brand, design and commercial judgement that gives the findings meaning.
From insight to connection
A clear view.
A connected step.
LUMO gives you a starting point. Brand360 connects the findings to the strategy, design and market activity your business needs
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A few useful questions