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ReThink.
Brand Stratgey & positioning
A Wealth of Experience.
A Fresh Perspective.
ReThink brings market evidence, customer needs and internal ambition together. It defines the proposition, audience priorities, website story and digital requirements.
Built on 25+ years of experience in business transformation, customer and employee experience and design thinking, including senior roles at EY and IBM.
When the story stops keeping up
When the business moves on, the brand story can fall behind.
Growth, new services or a shift in audience can leave the brand sending outdated signals.
Customers struggle to see what the business has become, who it is for and where its strongest value now sits.
01
MARKET
DRIFT
The offer, audience or ambition has changed. The brand still describes an earlier version of the business.
When every service competes for attention, customers have to assemble the answer themselves.
Organising the offer around their priorities connects your capabilities and creates a clearer route from need to decision.
02
Audience
complexity
Different audiences need clearer routes into the offer and stronger reasons to care.
Teams describe the offer in their own language.
The website, sales conversations and campaigns begin telling separate stories, making the brand harder to remember, trust and choose.
03
MESSAGE
FRICTION
The website structure and marketing content make customers work too hard to understand the value.
01 / CORE
Two working sessions anchor the process.
Evidence creates focus. A facilitated workshop turns that focus into shared decisions about the brand and the business behind it.
WORKSHOP
02 / ALIGN
Make the decisions together.
This workshop is designed to help agree what the brand should mean, how it should behave and where it should focus.
Audience
Position
Purpose
Voice
Direction
Character
The ReThink Brand workshop
01 / DIAGNOSIS
Start with
evidence.
LUMO examines how clearly the brand is seen, understood and trusted. It identifies the gaps that deserve attention first.
BRAND
Clarity
speaks
volumes
EXPERIENCE
Connection creates belonging
AUTHORITY
Confidence earns
trust
LUMO BRAND AUTHORITY REVIEW
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25+
years of experience
EY · IBM
Senior leadership & consulting experience
02 / EXPERIENCE BEHIND THE THINKING
Business experience.
Creative thinking.
Brand challenges are often connected to how a business has evolved, how its people understand the strategy and how customers experience its value.
We bring organisational change, design thinking and customer insight into the conversation to help businesses make clearer brand decisions.
Business Transformation
Customer Experience
Employee Experience
Design
Thinking
03 / METHODS
The tools behind
the decisions.
Open each method to see the role it plays. The mix changes with the brief, so the work stays focused on the decisions your business needs.
03 / WHAT YOU LEAVE WITH
A ReThink
Blueprint.
One practical strategic foundation for your brand, website, marketing and sales activity.
01
BRAND POSITION
04
MESSAGE ARCHITECTURE
02
PRIORITY AUDIENCE
05
CREATIVE PRINCIPLES
03
BRAND CHARACTER
06
PRIORITY ACTIONS
