North Light was created as a concept for a socially minded design agency. The aim was to capture the idea of guidance and purpose in a brand identity.

We designed a geometric mark that doubles as a star and directional beam. The gradient blue palette reflects calm and clarity — qualities that matter for organisations driven by purpose.

Mockups across digital and print show how the agency could present itself as modern, reliable, and values-led. It’s a study in combining simplicity with meaning.