Leadership Development Consultancy
Edit Development
Making the full range of a global consultancy’s expertise visible in one glance.
Edit Development is a global leadership development consultancy delivering high-impact learning experiences across more than 74 countries. Client feedback showed that while service quality was exceptional, clients did not always know the full range of solutions available to them.
Role
Brand concept, identity design and application
engagement
Self-initiating identity concept
outcome
A suite of digital brochures making the full service range easy to see and act on
the opportunity
Edit Development’s 2024 client feedback surveys revealed a clear gap. Clients rated their service and programme quality as exceptional, but they were not always aware of the full range of ways Edit could partner with them. The task was to close that gap with marketing materials that made the complete picture easy to see.
the response
We designed a suite of digital brochures, one for each service area. Clean layouts, clear messaging and a confident use of Edit’s brand elements made the content immediately accessible. Each brochure was built to work independently and as part of a larger system clients could explore at their own pace.
the application
Clients can now see the full breadth of Edit’s expertise quickly and clearly. The materials give the commercial team a consistent, professional way to open conversations about new areas of partnership without relying on verbal explanation alone.
Testimonal
“The designs you produced for us managed to totally encapsulate what we needed as a brand and as an organisation. You got us and managed to represent this visually in a way we could not have done ourselves.”