Hospitality & Food retail
Apple Pie Cafe
Reimagining a Lake District landmark with warmth, character and local pride.
Apple Pie Café is a landmark in Ambleside with a loyal following. This self-initiated concept imagines how its identity could reflect the warmth and affection people already associate with the café while feeling contemporary and unmistakably part of the Lake District.
Role
Brand concept, identity design and application
engagement
Self-initiating identity concept
outcome
A flexible identity rooted in place, product and local affection
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the opportunity
The café already holds a strong place in people’s memories. The opportunity was to translate that warmth into a visual identity that could work across the shopfront, counter experience, packaging and merchandise.
the response
The logo combines an apple and a slice of pie in one simple mark. Soft blues and greens reference the surrounding area, supported by warmer orange and purple accents. The system feels playful without losing the confidence of an established local business.
the application
The identity was applied across signage, window graphics, cups, coffee packaging, bags and aprons. The applications show how the café could feel modern while retaining the character and heritage people value.
Testimonal